Infographic: Liverpool V Everton

ON the eve of the latest Merseyside Derby livefootball.co.uk have sent us this Liverpool v Everton infographic comparing the two teams both this season and since 1901.

The gap in numbers between the two club’s social media followings might be large but the gap that matters is in that league table where the two sides are separated by one point and two places. A win for Everton would see them move above the Reds in the table. Anything less than three points for the Reds would open the door to Tottenham to move above them in the table and in that hunt for a top four finish.
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Reds sign with Dunkin' Donuts and Baskin-Robbins

Rushie, Coutinho, Jordan Henderson's shirt, Nigel Travis and Ian Ayre

IT’S the middle of the transfer window and Liverpool fans are hoping to hear announcements of new signings. They sort of got that today, but it wasn’t for a new player, it was for the club’s latest partnership deal. To help pay for players, the Reds are now plugging doughnuts, coffee and ice cream, joining forces with Dunkin’ Donuts and Baskin-Robbins.

Rushie, Coutinho, Jordan Henderson's shirt, Nigel Travis and Ian Ayre

Rushie, Coutinho, Jordan Henderson’s shirt, Nigel Travis and Ian Ayre (Pic: John Powell / Liverpool FC)

The “multi-year partnership” sees the Reds team up with Dunkin’ Brands Group, parent company of both both Dunkin’ Donuts and Baskin-Robbins and according to the blurb that accompanied the announcement, “Reds fans will benefit from this relationship as Dunkin’ look to expand their businesses into new territories.”

How will Reds fans benefit? “They will bring fans closer to the club through innovative promotions and activity across the globe,” says the press release.

Right.
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Reds sign with Dunkin’ Donuts and Baskin-Robbins

Rushie, Coutinho, Jordan Henderson's shirt, Nigel Travis and Ian Ayre

IT’S the middle of the transfer window and Liverpool fans are hoping to hear announcements of new signings. They sort of got that today, but it wasn’t for a new player, it was for the club’s latest partnership deal. To help pay for players, the Reds are now plugging doughnuts, coffee and ice cream, joining forces with Dunkin’ Donuts and Baskin-Robbins.

Rushie, Coutinho, Jordan Henderson's shirt, Nigel Travis and Ian Ayre

Rushie, Coutinho, Jordan Henderson’s shirt, Nigel Travis and Ian Ayre (Pic: John Powell / Liverpool FC)

The “multi-year partnership” sees the Reds team up with Dunkin’ Brands Group, parent company of both both Dunkin’ Donuts and Baskin-Robbins and according to the blurb that accompanied the announcement, “Reds fans will benefit from this relationship as Dunkin’ look to expand their businesses into new territories.”

How will Reds fans benefit? “They will bring fans closer to the club through innovative promotions and activity across the globe,” says the press release.

Right.
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Luis Garcia announces retirement from football

Garcia in action for the Reds (Pic: Phillip Chambers / Wikipedia)

SCORER of the so-called “ghost goal”, European Cup winner in Istanbul, drinker of sangria, Luis Garcia has decided to retire from football.

In a touching letter published on his personal website the former Reds number 10 announced he was calling it a day.

Garcia in action for the Reds (Pic: Phillip Chambers / Wikipedia)

He thanked Rafa Benitez and Pako Ayestarán, “for teaching me to show my best.” He thanked his parents for helping and encouraging him to make it as a footballer, he thanked Luis Aragones for giving him the chance to play in a World Cup, he thanked “each and every one of the people over 17 years of career that have been with me, have helped me and supported me at every stage I have lived and although not mentioned one by one, I will be forever grateful.”

He also thanked the fans “who have followed me over the years, always with good intentions, always encouraging and motivating me every game to be a better player every day.”

Garcia’s song still gets aired on a regular basis at Anfield, the Spaniard remembered with fondness as an important part of some very happy times at Anfield. Garcia, signed from Barcelona in 2004, left for Atlético Madrid in 2007.

This is Garcia’s announcement in full:
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Nine new global TV deals for Liverpool

NEW TV deals in nine countries have been announced by Liverpool FC this morning – not for live football but for delayed coverage of recent matches and exclusive content from the club.

Liverpool’s worldwide fanbase is already massive and growing steadily and it’s important for the club for a number of reasons to do what it can to reach those fans. The reception the club got in its last pre-season tour was proof of the adulation there is for the Reds thousands of miles away and this deal is just a small part of the club’s plans to make itself available, albeit not in person, to fans away from ‘home’.

Ian Ayre was criticised in 2011 for suggesting it could be time to bring to and end the equal sharing of TV rights between Premier League clubs, regardless of their share of the viewing or subscriber figures.

Ayre said, at the time: “Personally I think the game-changer is going out and recognising our brand globally. Maybe the path will be individual TV rights like they do in Spain. There are so many things moving in that particular area.

“What is absolutely certain is that, with the greatest of respect to our colleagues in the Premier League, but if you’re a Bolton fan in Bolton, then you subscribe to Sky because you want to watch Bolton. Everyone gets that. Likewise, if you’re a Liverpool fan from Liverpool, you subscribe. But if you’re in Kuala Lumpur there isn’t anyone subscribing to Astro, or ESPN to watch Bolton, or if they are it’s a very small number. Whereas the large majority are subscribing because they want to watch Liverpool, Manchester United, Chelsea or Arsenal.

“So is it right that the international rights are shared equally between all the clubs? Some people will say: ‘Well you’ve got to all be in it to make it happen.’ But isn’t it really about where the revenue is coming from, which is the broadcaster, and isn’t it really about who people want to watch on that channel? We know it is us. And others. At some point we definitely feel there has to be some rebalance on that, because what we are actually doing is disadvantaging ourselves against other big European clubs.”

The quotes caused uproar, especially at Bolton (who have since been relegated), and there wasn’t any “rebalance”.

This deal won’t come close to being as lucrative as those live rights deals but it will help Liverpool go out and “recognise” their “brand globally”, especially with a planned “roll-out for new-look LFC stores across the world” underway.

The nine nations in on the new coverage of LFC, along with the broadcasters involved, are:

Balkans – Arena TV
Hong Kong – beIN Sport
Iceland – 365 Media
Indonesia – Kompass
India – Sony
Middle East & France – beIN Sport
New Zealand – Sommet
Norway – TV2
Malta – Go TV

The club are working with Pitch International, whose head of sales, Henri Kamerling, says: “We are delighted to be working with Liverpool FC on this project. These wide ranging deals represent the first steps as we work with the club to deliver their key content to their fans around the world.”

Matthew Baxter, Chief Media Officer at LFC said: “It’s fantastic that the club has been able to secure the new host of TV partnerships, allowing passionate Reds to watch the heroes they love.

“One of the club’s main aims is to extend engagement though our various media with the millions of fans across the world, so that they feel part of the Liverpool FC family, and these deals are another step in that direction.”

There will be much cynicism about these deals, especially from fans and observers in England, but for individual fans in those places around the world this will undoubtedly be welcomed with open arms.

There’ll no doubt be some disappointment in those countries not mentioned in the press release, but it seems highly likely that LFC’s TV reach will be extending to plenty more nations before too long.

No details were supplied of the cost of accessing this new content in those nine countries.